Customer loyalty reflects the willingness of making their return to purchase at your store again and again. Have you ever taken into account of diving in loyalty campaign? How you can keep their feet come back as a sign of positive user experience, a good thumb for both ends?
Reward Point(s) is a type of unit that consumers can yield from every money they’ve spent by cash, executing transactions or swiping your Credit Card. The exchange value will be offered differently to be flexible with store’s intentions. For example, shop A defines that every $10 spent customers will earn 1 point, with every 10 points you can own a small gift, or you can save the point to buy products again. These reward token can be fostered as an alternative payment method to use them again in that store, or be exchanged under the form of vouchers, charity, bonus gift, etc.
How your store benefits from Reward Points?
This kind of marketing structure hits the right spot thanks to its applicable strength, especially it’s prevalent amongst supermarket systems where customers take their shopping daily. Take a look to learn how Reward Points engine brings up to your marketing management:
- Why point-based system can increase the conversion rate easily and keep them excited in earning and spending on your store.
- Facing difficulties in recruiting new customers? This step takes more time and costs more than upholding current customers due to the running commercial fee, operating salesperson cost, etc. Executing Reward Points system would save your day brightly while you have to afford all labor tasks.
- By cheering them up with an offer like “Share this post to your wall under the public mode, you will get 10 point(s) to use at our boutique”, another brilliant strategy to promote your brand in the social media life.
- Refresh and consolidate the purchasing process, like a new kind of recall/note communication between store owners and consumers.
- Reward Points, working as a loyalty program, will increase your customer engagement. The more benefits they see, the more interest they get from your store. This will convert one-time buyers to loyal customers who shop on your store regularly.
- Last but not least, it’s a lovely way to say “Thank you, we’re waiting for your return :)”
Help them out by indicating the possible earn point(s) if they buy this item, besides product pages. Ah, not only Product Page View, but also show indicator messages up on Category pages, Add to Cart pages, Mini Cart pages.
And more features will assist you how to think outside of the box:
- Set up earning/spending rate flexible.
- Transaction management interface.
- Able to change point(s) icon.
- Decide reward point(s) can be refunded or not.
- Point spending restrictions.
- Specify rewards for each of customer groups.
Unfortunately, a lot of websites become a victim of hackers and malware. In this article, I explain why websites get hacked and list five easy tips to help you keep your content secure.
Why does a website get hacked?
You may think that no one would ever be interested in hacking your site. Perhaps you have a small personal blog with only a few visitors, so what would be the gain?
A lot of people think that hackers are only interested in big corporate sites that have a lot of visitors and a lot of data to steal. However, this is far from true. Big corporate sites usually have strong security measures in place and are therefore difficult to hack. Small websites are much easier to compromise.
When people think of a hacker, they imagine someone sitting in a dark attic actively trying to get access to a site. However, nowadays the majority of hacks is done automatically by web bots. They scan the internet for websites that are vulnerable, for example, an outdated CMS, plugin or theme. Or they try to log in by using a lot of different username and password combinations.
When bots find a website with a vulnerability, hackers exploit it by placing malware somewhere on your site, though this doesn’t necessarily happen right away. Hackers often collect a large number of sites before they actually infect them with malware. That way their attacks get the most impact.
Examples of popular exploits are:
- Create redirects (links) on your site to phishing pages.
- Place viruses that automatically get downloaded when someone visits your site.
- Use your website’s resources to launch a DDoS attack.
If you have a website on the internet, you can be certain that eventually it will get scanned by a web crawler for possible exploits. Luckily, you can protect your site against the most common hacks with a few easy measures.
1 – Always update your CMS, plugins, and themes
One of the main reasons that software gets updated so often is to fix security vulnerabilities that could be exploited by hackers. So even if your site is working fine, it’s very important that you update your CMS, plugins, and themes to the latest versions.
If a plugin or theme hasn’t been updated for a while, this is often an indication that it is no longer maintained by the people who made it. In that case, it’s better to find an alternative.
Also, remember to remove old installations and themes and plugins that you don’t use. Even though you don’t actually use a site or plugin, this doesn’t mean it can’t be found and exploited by hackers.
2 – Use third-party security tools
There are a lot of tools and plugins, designed to secure your site, so use them! Especially if you have a Magento 1 site, we strongly recommend you add an extra layer of security.
We offer two packages, Security package please contact us we will truely like to help your business . Contact us on firstname.lastname@example.org.
3 – Choose a good password and custom username
The most popular method used by hackers is a Brute Force Attack; bots try millions of different password and username combinations to try to log in to your site, or CMS.
When you install a CMS, the default username is often ‘admin.’ Most people don’t change this and also choose a password that is easy to guess, so the chances that hackers are successful are relatively high. By choosing a custom username and strong password, you protect yourself from a lot of potential hacks.
4 – Enable SSL on your site
When you have SSL enabled on your site, you see a green padlock in the top left corner in the address box of your browser. It indicates that your website is secure.
SSL encrypts all traffic from and to your website, for example, if you type in a password or your payment details. Using SSL protects you from a so-called ‘Men in the middle’ attack, where someone ‘listens in’ to your data traffic and either steals your details or pretends to be you.
5 – Make regular backups
If the worst happens and your site does get compromised, you will be very happy if you have a recent backup of your site and email.
You can create a backup by downloading all your web space files and storing it in a secure location. If you use a CMS like WordPress, you also need to make a backup of your database because this is where all your posts and pages are stored.
Posted: February 27, 2018
Most simplest and powerful Magento 2 extension. Easily generate and print barcodes for your products, or print customized barcodes . Barcode listing is a view to display all barcodes of all products saved in Inventory Management. It contains Barcode, SKU, Supplier and Purchased Time.
Posted: February 13, 2018
PHP-based open source CMSs are blessings for website owners and empower them to manage their sites without any help from developers. WordPress, Joomla, and Drupal may be suitable choices for online storefronts with their ecommerce plugins/extensions, etc., but when it comes to full-fledged shopping cart solution for large-scale needs, none can compete with Magento.
Magento 2, with the latest features and functionalities, is an online shop powerhouse. Despite the ecommerce platform market flooded with numerous solutions with different capacities and for various purposes, Magento stands out!
Here are some reasons why Magento 2 enjoys the limelight:
Even though it is clearly superior, Magento constantly improves its product and makes it concurrent and futuristic with each new release to stay on top of the game.
Therefore, developers and ecommerce store owners prefer Magento and its new releases. The following traits, however, are the reason why you should seriously consider opting for Magento 2 in 2018:
From an End-Users’ Perspectives
For End-users’ Perspectives
With the advancement in technology comes better options like tracking shoppers’ behavior, their preferences, and browsing history. Based on the data, we can offer them highly personalized experiences during online shopping. Magento 2 is equipped with such technologies and lets store owners offer personalized products, services, and marketing incentives of all kinds.
Thus, it helps in conversion and experience enhancement for the loyal customer base. With personalization, the shopping cart can close more deals, encourage shoppers to buy more, and increase repeat business which means a high ROI.
Today, a majority of online consumers are tech-savvy and love to use the search feature extensively. Therefore, it’s important to have filtered search and faceted search, etc., on your online stores.
The search facility makes it easy to discover products or services irrespective of the size of an online storefront. Moreover, easy to use and comprehensive navigation options are great for newbies.
To achieve a high conversion rate, closing the deal rapidly and without any hassle is vital, and the checkout process can address to it. Therefore, Magento 2 has streamlined the checkout process that can curtail shopping cart abandonment rate more efficiently than previous versions.
From a Storeowner’s Perspective
For Store owners’ Perspectives
Powerful tools at backend ease the use, automation, and management of order, sales, shipping, inventory, and reporting. The backend of Magento 2 enhances user experiences for the backend users.
Magento 2 has awesome features to optimize SEO and SMO parameters with modular approaches. It lets you use drag-and-drop visual merchandising for product optimization.
Magento 2 offers an opportunity to go beyond national boundaries and among diverse cultures by supporting various languages and currencies of different regions of the world.
We are living in a mobile era and a big chunk of online shopping takes place on mobile devices. Therefore, mobile friendly Magento 2 offers the opportunity to have a responsive design for seamless user experiences across the screens.
Cross-platform compatibility, cross-browser compatibility, and device form agnostic capability of Magento 2 makes it fit for the new era.
From a Developers’ Perspectives
For Developers’ Perspectives
Magento 2 has all the benefits that an open source ecommerce platform should have. It lets developers leverage templates, extensions, modules, widgets, documentations, training, and consulting services, etc., offered by ever-growing Magento community to build user-centric ecommerce storefronts.
Today, we have a variety of databases, and with the introduction of Big Data with NoSQL-like databases, it has made integration challenging for ecommerce developers. Magento 2, however, is making it easy to integrate data, third party tools, and services including web/cloud services without any conflict.
Being PHP-based open source, Magento 2 offers compatibility with the latest version of PHP and its frameworks including Zend. It works fine with major databases including MySQL, Oracle, and Hadoop, if required.
It has been estimated that Magento 2 gives 20% more speed/performance compared to the previous version.
Magento 2 is more secure than previous versions because it has changed the structure of directories in the source. Now, it has removed skin folder from the root directory, so it has only 5 folders in root directory against 9 in the previous version.
Moreover, it has created a new directory as “Pub” and shifted folders like JS, SKIN, ERROR, etc., from root directory into it. Thus, it has made tough to steal or hack codes directly from the root directory for mischievous elements on the web.
Magento 2 comes with the concept of ‘View in Module,’ so it removes complexity and reduces development time considerably. This concept of view saves developers from defining the configuration and helps in the creation of view that can start work immediately.
Magento 2 offers a component based structure of modules that enhance flexibility and performance of ecommerce website. Unlike component-oriented architecture, modules offer freedom for developers to enable or disable components as per requirement.
Thus, you can keep the codebase clean and high performing and ensure more flexibility against older versions.
Online business is becoming challenging and complicated with time and advent of technologies. Now, mobile internet is ubiquitous and online shopping while on the go is trending.
Modern online shops need to equip themselves with an arsenal of features to meet the ever-increasing expectations of new generation shoppers. Flexibility, performance, security, advanced shopping experiences are some distinguishing features and functionality is what you get with Magento 2, which is ultimately making it an unbeatable choice in the ecommerce platform category.
If you choose Magento 2 for your ecommerce website development, you must have an excellent team of Magento ecommerce developers to explore the hidden treasures of Magento 2 for you. Happy selling!
Posted: December 16, 2017
Our latest release also helps merchants operate with greater efficiency and intelligence. New Advanced Reporting provides merchants with 20 reports delivered through an easy-to-use web interface available from the Magento Admin. These visually-compelling reports offer critical business insights through three pre-configured dashboards:
Orders: number of orders, revenue, AOV, taxes and shipping fees collected
Customers: registered accounts, unique customers, key metrics by customer
Products: quantity ordered and bestselling products by revenue and volume
Advanced Reporting Orders dashboard
Data is updated daily and reports can be configured to show different date ranges – from a single day to 2 years. Merchants can also filter reports by store view. With reports expressly designed for business users, featuring vital metrics and great visualization, Magento customers now have the power to better manage their businesses.